Powerbar

Powerbar is celebrating 40 years, which means treats for you! What started back in 1983 with marathon runner Brian Maxwell hitting the wall resulted three years later, in 1986, in the world's very first energy bar for endurance athletes. 40 years later, Powerbar is one of the biggest sports nutrition brands in the world, having served as an official partner for major events like Ironman and the Tour de France. To celebrate Powerbar's 40th anniversary, we are offering discounts on the entire Powerbar range until September 6th. Take advantage now!