Born added a new product to its existing range of care products. This product is specially for road cyclists, mountain bikers and rowers. The Born No Friction Cream takes care of your skin, buttocks and feet. Especially when you are going to ride for a long time, its nice to take care of your body before your exercise so you have maximum sit comfort. No Friction Cream is perfect as a protection against sensitive skin when riding long time on a saddle. In particular it protects your buttocks against irritation caused by perspiration, friction and bacteria.